Press Release

Announcement of Name Change of Startups Innovation and SI CAJUBA to Innouvo


August 14, 2019 – Cambridge/Boston-based Startups Innovation and SI Cajuba are excited to unveil their new name and logo. The new name of the company is Innouvo and the logo can be seen in this press release.

In August 2018, Startups Innovation (SI), a company that helps early-stage ventures proceed to the next stages, partnered with Strasbourg, France-based Cajuba Finance, a business investment fund privately owned by Michel Hussherr. The two parties operated in partnership as SI Cajuba and focused on reducing investment risks for companies selected by the fund, while maximizing business results probabilities. In February 2019 Michel Hussherr joined Startups Innovation as General Partner.

Innouvo, the newly re-named company, and its logo, better reflects our mission, vision, and programs. The shield represents our promise to protect investors and entrepreneurial interests and to help them compete in today’s global and rapidly changing, and complex global business environments.

Innouvo is currently leading the development and execution of a custom international program aimed at high potential companies from Strasbourg, the European capital, and Boston, a major global hub for innovation. Additional information about Innouvo and its partners will follow in an upcoming press release.

Our new and updated website is All email addresses will reflect the new domain name as well. We invite you to visit our revised website which now includes updated content about our latest solutions, capabilities and activities.

We thank and look forward to serving our customers, alumni and partners as Innouvo.

Our new logo:


Innouvo works with private and public investors, as well as entrepreneurs on strategies that help companies win in competitive global markets. Applied systematically and holistically, our impressive experience, skills, resources and expertise help entrepreneurs succeed. Learn more.


Contact Information:
Jawahara Saidullah

Corporate Communications
Phone: +001-781-267-6817


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